...and a gold medal to match!
Absolutely AI and Modus Brewery have unveiled Neural Network, a craft beer that epitomises the fusion of artificial intelligence with the age-old art of brewing.
Absolutely AI brings to the table its prowess in artificial intelligence, while Modus Brewery contributes its famous brewing power.
This partnership not only highlights the innovative potential within the brewing industry but also marks a significant milestone in the application of AI for creative expression.
The aim was to create the 'perfect' craft beer and Absolutely Ai used tools to provide an innovative ingredients list, brewing process and name for a delicious 7% East Coast IPA.
Award-Winning Design
The can design, featuring a striking orange color and a robot catching waves, encapsulates the essence of Neural Network’s story. It’s a visual nod to the synergy between Modus Brewery’s surf-centric audience and the cutting-edge technology that created this unique brew.
Neural Network's innovative can design didn't go unnoticed. It won a gold medal at the CRUSHIES World Craft Beer Marketing Awards for the best beer can design.
Absolutely Ai also created all marketing assets and videos to hype the release and ensure it sold-out in no time, leading to an extended run in stores and breweries.
But Does it Taste Any Good...?
So, with all this talk of AI, the big question remains: How does Neural Network actually taste?
Even the brewers, who had poured their expertise and anticipation into this project, were in for a surprise. At a blind tasting competition in Sydney, where the true test is all in the flavour, Neural Network not only impressed but also claimed a silver medal.
This achievement was unexpected, to say the least. The team at Modus Brewery knew they were onto something new with Neural Network, but the beer's success at the competition underscored something special. It wasn’t just about the novelty of using AI; the beer genuinely stood out on taste alone among a field of seasoned contenders. This silver medal served as a validation, a moment of realisation that Neural Network was not just a technological experiment—it was a deliciously crafted beer that could hold its own in the competitive world of craft brewing.
Looking Ahead: The Intersection of Brewing and AI
This collaboration between Absolutely AI and Modus Brewery paves the way for future explorations into how technology can augment and enhance the brewing process, promising exciting possibilities for innovation in flavour, production, and branding within the craft beer industry.
Cheers to innovation!
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